How To Make A Saas Explainer Video?

Explainer videos help SaaS companies communicate complex ideas simply and engagingly.

They break down how a product works, highlight its value, and guide users through key features without overwhelming them. For instance, some brands review SaaS explainer video examples from Vidico to understand how strong structure and clear messaging can make a product easier to grasp.

Creating a high-quality explainer video, however, requires planning, organization, and a defined creative process. This guide covers the essential steps to produce an effective SaaS explainer video from start to finish.

Defining the Core Message

Before scripting or picking visuals, decide the main message. Explainer videos work best when focused on one key takeaway, even if your SaaS has many features.

What to consider when defining your message:

• What primary problem does your software solve?
• What action should the viewer take after watching?
• Which feature provides the quickest path to value?

This step ensures that every creative decision aligns with a clear purpose, keeping the video focused and easy to follow.

Structuring the Script Clearly

A strong script forms the backbone of a good SaaS explainer video. The script should introduce a relatable problem, present the software as the solution, and walk viewers through how it helps.

A common and effective structure includes:

1. Problem: Describe a challenge your audience typically faces.
2. Solution: Introduce your SaaS product as a way to address that challenge.
3. How It Works: Show the key steps, features, or benefits in a concise format.
4. Next Step: End with a clear action you want the viewer to take.

This framework keeps the narrative simple without overwhelming viewers with too much detail.

Storyboarding the Visual Flow

After the script, create a storyboard showing what appears onscreen for each narration line.

A helpful storyboard includes:

• Key scenes mapped to corresponding script segments
• Rough sketches or diagrams for visual direction
• Notes about transitions, animations, or UI highlights
• Indicators for where text overlays or callouts appear

A storyboard ensures the production team understands the intended flow, preventing confusion during animation or editing.

Designing the Visual Style

The visuals should fit your product and brand. SaaS videos often use UI animations, vector graphics, motion design, and branded colors for clarity.

Elements worth planning:

• Interface mockups or simplified UI screens
• Branded colors and typography
• Icons that represent features or actions
• Motion design style (smooth, minimal, or dynamic)

Consistency is key. When the visual style matches your brand, the video feels more professional and trustworthy.

Recording Clean & Professional Voiceover

Voiceover quality influences how viewers perceive your product. Even a well-edited video can feel confusing or unpolished if the narration sounds unclear or inconsistent.

When recording a voiceover:

• Choose a calm, steady pacing
• Avoid overly energetic or dramatic delivery.
• Maintain a neutral tone and avoid unnecessary emphasis
• Record in a quiet, echo-free environment

Many SaaS brands choose either professional voice actors or AI voice tools, depending on budget and preferences. What matters most is clarity and consistency.

Capturing or Animating Product Footage

SaaS explainer videos often blend real product screens with animated elements. The goal is to show exactly how the software works without overwhelming viewers.

Two common options include:

1. Screen Recording: Useful for demonstrating actual workflows. Keep clips simple and zoom in on key actions.
2. Animated UI: A recreated interface allows more control, reduces clutter, and keeps the video visually clean.

Use whichever method best supports clarity. Many teams now combine both for flexibility.

Editing the Video Smoothly

Editing ties the entire project together. It involves syncing the voiceover, inserting animations, adjusting pacing, and ensuring that transitions guide viewers naturally from one idea to the next.

Key editing considerations:

• Keep cuts short and purposeful
• Highlight important UI elements with subtle animations
• Add text overlays only when necessary
• Maintain consistent timing between visuals and narration

A polished edit improves comprehension and keeps viewers engaged until the end.

Optimizing for Platforms and Formats

Once the video is complete, optimize it for the platforms where it will live. SaaS companies typically publish explainer videos on their homepage, landing pages, product pages, and social channels.

Consider the following:

• Homepage versions can be shorter since viewers already have an interest.
• Paid ads may require a 15- to 30-second cutdown.
• Social channels often perform better with captions and square or vertical formats.
• YouTube versions may benefit from descriptive thumbnails and titles.

Optimize each version to reach your audience wherever they consume content.

The End Note

A SaaS explainer video needs a clear message, structure, and helpful visuals. With a planned script, good design, smooth editing, and smart distribution, your video will support product education and marketing goals.

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