With all the different AI tools existing today, the way we all find information online has completely changed. Nowadays, people don’t spend too much time doing research on the internet because they can ask an AI tool the same question to get an answer within seconds. This means that if you want to be visible to your clients online, only following the old trend of Search Engine Optimization can fall short for your brand. Now you have to do gpt search optimization for the AI to quote your content. The AI will only do so if it trusts your blogs or articles, and for that, your writing must be perfectly organised.

There are some easy hacks you can follow to create and format your content so AI search engines will love it.

Write Like You Talk

If you want to feature on AI results,you need to understand how AI models read and understand human speech. These models are brilliant in doing just that and that’s how it answers the person asking any question. So, to feature on the answer, the writing style needs to match the natural and conversational tone.

• Answer First- 

AI wants to find the shortest and yet, the clearest answer to any question. The moment the article starts, your writing has to follow one golden rule-the first paragraph of each main section should have a simple summary in a couple of lines which should always directly answer the question in your heading.

• Turn Headings into Questions- 

If you want to feature on AI answers, make the heading “Why Should I Use Marketing Automation?” instead of some formal heading like “Automation Benefits”. This type of question heading naturally matches what people type into ChatGPT which the AI recognizes, making your content the perfect match for their query.

• Cover the Whole Topic- 

Search engines used to answer questions by matching keywords with the question to the keywords present in a website or article, but that might not be the case today. Therefore, if you use plenty of related words and phrases to cover your subject fully instead of just keywords, the is more depth to the content. You want the AI to know that your content is deep and reliable which builds trust and increases the chances of a feature.

Build Bite-Sized Content

AI systems look for content that they can use in small pieces so that it can answer any question. It can’t handle long, heavy blocks of text, so you want to create modular content where any section could give a reliable answer all by itself.

• Use Clear Headings- 

AI looks at headings as a table of contents, so a clean structure organizes your article for any chatbot. If you place main topics under the text type Heading 2 and supporting points under Heading 3 on Word or a docs, the AI will look at each section and answer related questions accordingly. 

• Use lists and bullet points- 

If there’s any complicated steps or lists of features, always break them up with simple bullet points or even numbered lists. AIs often just pull out these lists and use them verbatim in the summary.

• Use Comparison Tables- 

If you compare various features like products and prices, make sure you put them in a clean HTML table. Tables are an amazing way to provide structured data which an AI can easily use to create quick comparison summaries for the person searching.

• Keep Paragraphs Short- 

Write short paragraphs, usually only two to four lines long so that your article is much easier for real people to read on their phones. It also increases the chances that an AI will grab that concise paragraph for a featured answer.

Build Trust with E-E-A-T and Simple Code

For your article to be cited, the AI has to fully trust it, which only comes from two things- your personal credibility and your website’s simple technical code. Google’s E-E-A-T, for Experience, Expertise, Authoritativeness, and Trustworthiness, has become today the most important rule for AI content.

It can seem complicated to cater to AI tools since it’s so new, but if you observe how they work, you can crack the code on becoming popular there. If you follow these basic tips of clear organisation and in-depth knowledge of the topic, you will feature on AI answers soon. 

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