Founded in 2006, Spotify is now the world’s most popular music streaming service with 217 million users in over 90 countries.
1.HISTORY AND BACKGROUND
Spotify was founded in Stockholm, Sweden by Daniel Ek and Martin Lorentzon. The two had known each other since high school and started the company after Ek failed to find an equivalent music streaming service in Europe that was not copy-protected. In February 2009, Spotify received its first round of funding from Northzone Ventures.
2. HOW SPOTIFY WORKS
Spotify’s music library contains over 35 million tracks which are streamed to users through the Spotify desktop and mobile apps. Users can either listen to music for free with advertisements, or they can subscribe to Spotify Premium which gives them ad-free listening and other benefits such as higher quality audio and the ability to download tracks for offline listening.
3. USERS AND SUBSCRIBERS
Spotify has over 217 million users, with 96 million of those being Spotify Premium subscribers. The majority of Spotify’s users are between the ages of 18 and 34, and it is available in 65 countries.
Spotify’s revenue for 2018 was €5.37 billion, up from €4.09 billion in 2017. The company’s net loss for 2018 was €1.235 billion, an improvement from the €1.583 billion loss it posted in 2017.
5. LISTENING HABITS
The average Spotify user listens to around 2 hours and 15 minutes of music per day. Of all the time spent listening to digital audio, 22% is now spent on Spotify.
Spotify offers a mix of music, podcasts, and videos from both major and independent labels. In addition to its own originals, the company has partnerships with a number of brands and media companies, such as MTV, Comedy Central, and CNN.
7. DEVICES AND PLATFORMS
Spotify is available on a wide variety of devices and platforms, including desktop, mobile, and smart speakers. In addition to its own apps, Spotify also has integrations with third-party apps such as Instagram, Snapchat, and Google Maps.
8. MUSIC DISCOVERY
One of Spotify’s key features is its music discovery engine, which uses algorithms to recommend new music to users based on their listening habits. The company also has a number of editorial playlists that are curated by its team of music experts.
Spotify personalizes the user experience by creating individualized mixes, such as the Daily Mix and the Discover Weekly, which are based on a user’s listening habits. The company also allows users to create their own personal playlists.
10. FREE TIER
Spotify’s free tier is supported by advertisements, which can be disabled by upgrading to Spotify Premium. The free tier gives users access to all of Spotify’s music, but with ads and lower quality audio.
11. SPOTIFY PREMIUM
Spotify Premium is the company’s paid subscription service that gives users ad-free listening, higher quality audio, offline playback, and other benefits. It costs $9.99 per month for an individual subscription or $14.99 for a family subscription.
12. STUDENT DISCOUNTS
Spotify offers student discounts of 50% off the price of Spotify Premium. Students can also get a free Hulu (ad-supported) account when they sign up for Spotify Premium.
why does spotify play the same songs
The reason why Spotify plays the same songs over and over again is because of the way that the algorithm works. The algorithm is designed to show you new music that you might like based on the songs that you’ve listened to in the past. However, if you only ever listen to a few artists or genres, then it’s likely that you’ll start seeing the same songs being played more frequently. To fix this, you can try listening to a wider variety of music, or you can adjust your settings so that the algorithm is less focused on showing you new music.